10/29/2023 0 Comments Trends in social media infographic![]() More brands are creating their presence on social media and connecting with their consumers to sell their products or services.Īlso, more and more consumers are shopping on their social feeds and turning to their platforms for inspiration and shopping activities. Social commerce has grown exponentially in the last few years. For advertisers, it means taking a step back and rethinking their digital marketing strategies in a privacy-first online world.Īlso, with the rise of issues around censorship and free speech in the past years due to numerous world events, social media platforms will tackle these issues more in-depth, perhaps giving more power to the users. Safari and Firefox web browsers will start to block these cookies, while Google Chrome will stop using them by the end of 2023.įor social media users, it means less-invasive advertisements and more privacy. With consumers increased frustration around the lack of privacy, third-party cookies will finally get debunked. ![]() The talk around third-party cookies will come to a close. ![]() While business is still going to be a top priority, a lot more effort will go into creating a privacy-first place for users. More power and privacy for usersįacebook, Instagram, and other well-known social media platforms are strongly focused on generating more business. Whether behind-the-scenes, community-focused, or live content, it will help elevate your presence on social media platforms in 2023. Brands that’ll respond to the demand will thrive in 2023. Brand-endorsed advertisements make up a huge chunk of our social media feeds, so there’s a natural need for more authentic, transparent, and unfiltered content. It’s no surprise that more and more users (especially Gen Zs) are shifting towards unfiltered content – we’ve been saturated with curated content from left and right since Instagram first appeared. Instagram is widely known for its perfected lifestyle images, but photo dumps with everyday life images are even gaining popularity on this polished platform. With the popularity of TikTok and now BeReal (a social media app where users post unfiltered photos), social media users are expressing their interest in unaltered content that’s capturing in-the-moment situations and unfiltered faces. With the rise of disinformation and deepening echo chambers, users demand more transparent content to develop trust for brands. While many brands have started to embrace authenticity with more behind-the-scenes imagery, there’s still a lot of heavily-curated content on socials. A new level of authenticityįor a while now, social media users have been wanting and expecting brands to become more authentic and transparent on social media. Let’s talk more about interactivity, social commerce, and other emerging trends we can expect to take center stage in 2023. In 2023, engagement will still be important but not trending – interactivity will start to play a much greater role. Creating sharable and likable content was an absolute must, and so was creating videos that got more replays, keeping the users longer on the platform. Social commerce trends became an integral part of e-commerce brands’ strategies and are likely to continue their evolution in 2023.Īnother current social media trend platforms were pushing in 2022 was engagement. With a 4.4% increase in online shopping compared to 2020/2021, brands were motivated to create omnipresence on social media platforms. YouTube Shorts, Instagram Reels… it’s no secret that video was the most talked about content format in 2022.īesides video, social commerce skyrocketed. With TikTok’s popularity rising, other social media platforms started to follow similar tactics. Emerging short-form video and interest-based content took over our feeds whether we liked it or not. We all can agree that social media in 2022 was a rollercoaster. Video is not going anywhere Social media trends 2022īefore diving into social media trends in 2023, we need to take a minute to discuss what went down in 2022. Let’s explore the primary social media trends for 2023 and why they’re important to follow.Ĩ. Also, recognizing trends and the direction of social media platforms will help us crystallize what kind of social media strategy will work in 2023 and what we should leave behind in 2022. ![]() We can get inspired and innovative with our efforts to stand out by simply being on the platform and engaging with like-minded people and businesses. The good news is that as users we can spot and recognize the patterns social media platforms are creating and work them in our favor. While businesses are trying to stay above the curve, the curve is never still. Social media is juggling the needs and expectations of its users and people and companies looking to stand out from an immensely crowded marketplace. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |